ERYTHROMYCIN BRAND DEVIATION IN INDIA (***RECOMMENDED ACCORDING TO MCI TO WRITE THE PRESCRIPTION IN GENERIC NAME IN LEGIBLE CAPITAL LETTER WITH PROPER FORMULATION AND DOSAGE).
GENERIC NAME : ERYTHROMYCIN "BRANDS ARE JUST A NAME NOT THE QUALITY IN CASE OF MEDICINE " . IF THE DRUG IS PRESCRIBED IN A NEAT MANNER THAT A PHARMACIST CAN EASILY UNDERSTAND AND DELIVER THE DRUG IN APPROPRIATE TO THE PRESCRIPTION ADVANTAGES OF GENERIC NAME PRESCRIBING: 1. UNETHICAL MARKETING WOULD BE STOPPED. 2. CORRECT DOSE TO THE PATIENT WOULD BE GIVEN . 3. EXPIRY OF DRUGS WILL BE LESS AND WASTAGE OF DRUGS WILL BE LESS. 4. COST EFFECTIVE. 5. CORRECT TREATMENT WOULD BE PROVIDED RATHER THE UNETHICAL OFFERINGS PRESCRIPTION WRITTEN BY THE CORPORATE SOCIETY. 6.LESS CONFUSION. 7. STRONG RELATIONSHIP BETWEEN DOCTORS-PATIENT-PHARMACIST. 8. GETTING FREE TIME TO GAIN KNOWLEDGE FROM A JOURNAL WITHOUT SPENDING TIME WITH REPRESENTATIVES HEARING THE SAME LOOP EVERY WEAK OR EVERY DAY. 9. IMPROVE PATIENT COMPLIANCE . 10. PRACTICE OF WRITING RATIONAL PRESCRIPTION. 11. STOPPING THE DRUG ABUSE. 12.QUALITY BLAME WOULD BE IN THE HANDS OF PHARMACIST. 13.RECORDS OF THE DRUG WOULD BE KEPT PROPE...